Fabric pouches made by Sadhna artisans.
Target Market

Sadhna has two retail outlets within Udaipur city through which it promotes the products. Sadhna also has domestic and international buyers and participates in various exhibitions in metro and big cities within India. The target audience is upper-middle class aged from 30 years old.

Value Proposition

Sadhna aims to offer best quality products to its customers as their satisfaction is of the highest importance to Sadhna. Being a member of Fair Trade Forum, Sadhna uses fabrics that are natural, vegetable dyed and consumer friendly following the Fair Trade principles.

 

Pillows made by Sadhna artisans.

 

Embroidery made by Sadhna artisans.

Woman sitting outside her home in Gwaltoli, India.