Venkat Ramaswamy | World Bank Institute (WBI)

The World Bank Institute (WBI) is a global connector of knowledge, learning and innovation for poverty reduction. We connect practitioners and institutions to help them find suitable solutions to their development challenges. With a focus on the "how" of reform, we link knowledge from around the world and scale up innovations. Read More »

Venkat Ramaswamy

University of Michigan

Venkat Ramaswamy is Hallman Fellow of Electronic Business and Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, Michigan. He is a globally recognized thought leader, idea practitioner, and eclectic scholar with wide-ranging interests in innovation, strategy, marketing, branding, information technology, operations, and the human side of the organization.

He has written numerous articles, including “Co-opting Customer Competence” (2000) and “The New Frontier of Experience Innovation” (2003, both coauthored with C. K. Prahalad), as well as “Leading the Transformation to Co-Creation of Value” (2009), and “Building the Co-Creative Enterprise" (2010), based on his new book The Power of Co-Creation: Build It With Them to Boost Growth, Productivity, and Profits (2010, co-authored with Francis Gouilart). He also wrote The Future of Competition (with C. K. Prahalad) in 2004. 

Read his article, Co-creating Development.

Connect to me
Website :
Co-Creation