World Bank-Annenberg 2012 Summer Institute Course in Communication and Governance | World Bank Institute (WBI)

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The World Bank's External Affairs Operational Communications Department, the World Bank Institute's Governance Practice, the Annenberg School for Communication at the University of Pennsylvania, and the Annenberg School for Communication and Journalism at the University of Southern California are pleased to announce the 2012 Summer Institute in Communication and Governance Reform. The course is designed for senior professionals working on reform initiatives around the world, including advisors in government, senior development practitioners and managers and executives of public affairs, public relations, and advertising firms.

The 12-day course will be held at the University of Southern California in Los Angeles, June 16 to 27, 2012. It will equip participants with knowledge about the most recent advances in communication and proven techniques in reform implementation. Participants will develop core competencies essential to bringing about real change, leading to development results in a wide range of sectors.

The course seeks to impart critical skills in the following key areas: interpreting governance diagnostics and political economy analyses; crafting multi-stakeholder coalition building strategies and tactics to support reform; providing communication skills that support the implementation of governance reforms, leveraging social/digital media tools and analytics effectively, and developing communication metrics and applying monitoring and evaluation frameworks.

We would like to extend an invitation to all qualified individuals to apply for the Summer Institute. The fee for participation is $5,000, which includes daily full-day instruction and meals during the sessions as well as site visits to leading entertainment, advertising, and media industry representatives. Participants are responsible for their travel and lodging. Participation fees will be used to make this Summer Institute a sustainable and regular annual effort.

Please visit for more information, including the participant profile and online application materials.  All applications must be received by April 30, 2012.