The World Bank Institute's Leadership Practice, the World Bank Group's External and Corporate Relations, Operational Communications Department, the Annenberg School for Communication at the University of Pennsylvania, and the Annenberg School for Communication and Journalism at the University of Southern California are pleased to announce the 2014 Summer Institute in Reform Communication: Leadership, Strategy and Stakeholder Alignment. The course is designed for leaders, strategists and advisors who want to strengthen the critical competencies necessary to support change agents and reform leaders in developing countries.
The Summer Institute will be held at the University of Southern California in Los Angeles, June 2 - June 13, 2014. During the 10-day program, participants will learn the most recent advances in communication and proven techniques in reform implementation. Participants will develop the skills required to bring about real change, leading to development results. Leaders will connect with a global network of development professionals working on initiatives in the public, private and non-profit sectors.
Participants will acquire critical skills in five key areas:
- Interpreting and using political economy analyses
- Crafting multi-stakeholder collaboration, coalition and network building strategies and tactics to support reform
- Providing communication skills that support the implementation of reforms
- Leveraging social/digital media tools and analytics effectively
- Developing communication metrics and applying monitoring and evaluation frameworks relevant to reform
We would like to extend an invitation to all qualified individuals to apply for the Summer Institute. The fee for participation includes daily full-day instruction and meals during the sessions as well as site visits to leading entertainment, advertising, and media industry representatives. Participants are responsible for their travel and lodging.
Please visit the course page for more information, including materials from previous Summer Institutes, the online application, and a link to the flyer. If you have any questions, please contact Christiane Farqui.
The deadline for applications is December 31, 2013.